Heapcon 2018.
Heapcon • October 18 — 19, 2018
19. October, 11:30 - 12:05, BLUE Room

Programmatic advertising - or who decides what ads I'll see?

Did you ever wonder how the news site decides which ad to show you?

Enter the world of “Real Time Bidding” where your each page view is auctioned to the highest bidder to provide ads. How does technology work at low level? Who sends what data to whom? How are millions of ads evaluated in under 10ms, at 250k requests/second.